The Greatest Selling Secret

I have interviewed 🎤hundreds of successful sales people on my podcast. 

Better than that, hundreds of successful people. Not just sales people.

And every single one shared their 'secret' to success.

Here is what is odd. Very few had the vaguest idea what was their real secret to being so successful.

They thought they knew and they shared it. Talked in detail about it.

Many said they used a specific technique to close. 

Others said, they put the emphasis on the buyer. 

Others said they found what the client wanted/needed/thought they needed.

But very few really understood what it was that made them great at sales.💬

Even though they used it ever single time.

There were only a few that understood exactly what they did to make them so successful.

Those that did were almost ten times as successful as the others in income, sales ratios, happiness, and comfort with being successful.

Would you like to know what the greatest secret is for being successful?

Knowing when to shut-up. 

Every single super successful person knew their product, their service, their company.

They knew everything they needed to know but even the great sales people knew all of that.

The super successful knew how to learn what made the person sitting across from them tick. They made the other person feel good and want to talk to them. They showed them respect and gave them confidence to share.

And they did that through the art of conversation. 

They started with an appointment and simply asked  and listened more than they talked.

As I interviewed these people most were good conversationalists. But guess what?

They talked too much.

Got on a topic they knew about and talked and talked. The really good ones would be succinct in their responses. 

They made them interesting enough or entertaining enough for me to listen. Then they allowed me to talk.

And with each question I asked they did exactly the same thing.

They answered and then they shut-up.

And when I pointed this out do you know what they said?

'Well, I am being interviewed so I actually have talked a lot more than I normally do.'

And then they shut-up.

There is an art to every conversation. A technique or style that will work to enhance every conversation.

If you have struggled with talking to your spouse, children, business associates.

If your employees don't openly confide or talk to you.

If in your business meetings you struggle to get people to talk.

There is a reason.

And learning how to have conversations of all kinds will change your life.

Start creating super success in your life by learning the art of confident conversations. (coco)

Steve Sapato - the expert conversationalist

steve@stevesapato.com  www.cocomastermind.com